The very first question they asked us when I arrived at Harrington College Of Design was – What is the culture media seminar?
Firstly, I wondered - What does this actually mean? Is it cultural about vision—or visual about culture? Is it an emergent discipline, a research topic, a field or subfield of cultural studies, media studies, rhetoric and communication, art history, or aesthetics?
Define what exactly is visual culture is not a simple task; since it is not something that one can statically frame in a definition.
What we can certainly claim without falling into clichés is that it relates to everything that is visual. In fact, it covers many different media, at least as many as we use to spread and share imagines: photos, cinema, art, advertising, magazines, television, fashion…
It is sure that visual culture deals with imagines, more specifically it analyses how representations influence us and our thinking thought the circulation of imagines in medias.
But after a semester, the true question is: what does this bring to me, I mean on my personal life? And how is it going to affect me at work or for my future?
Visual Culture combines all different types of culture. Everyone has a personal point of view and that view is not neutral. I am really inspired by the way this course engages images within society and culture. To me, visual studies courses made me able to reexamine with a critical eye both academic subjects and images we face daily.
Visual culture is not limited to the study of images or media, but extends to everyday practices of seeing and showing, especially those that we take to be immediate or unmediated.
I believe that in the future I will need for my work to be more critical and especially about advertising. This course gives me the opportunity to think about the perverse side of my future job. Now, I finish my master and I am going to work in advertising and marketing sector with a new point of view and new approach of my responsibilities.
I really liked every lesson, it was interactive. I appreciated this process, it was a perfect way to exchange with the others and debate about different subjects and ideas. I discovered a great concept to learn which one we learned with the book, but also with every students and their participation.
Chicago and this semester were a very good personal and professional experience. Daily, everybody is in contact with different kind of advertising (newspapers, packaging, TV…), we are
aware of the power of advertisers and could be great to consider a new style of ads with a new approach and originality.